Initial Marketing Plan
Welcome
The UPS Store Headquarters (HQ) understands that, as a new franchisee for The UPS Store network, you have a busy road ahead. The Initial Marketing Plan (IMP) is a strategy designed to help you get started on the right track. By using local media to reach targeted households and businesses in your community, the plan objective is to generate a strong customer base that will grow in size and scope as your center develops.
Quick Overview
Mindstream Media Group is the local media support agency for The UPS Store network. Mindstream Media Group will research, plan and implement local media advertising with your input. You will use a portion of your IMP budget on a media strategy designed to create awareness of your new center while targeting small business owners. Mindstream Media Group will execute your IMP plan so you can focus on other grand opening responsibilities.